CRITICAL REVIEW OF LITERATURE

Posted on | By Kalyan Bora

Q: What is the process involved in conducting a critical review of literature in management research?

A: Conducting a Critical Review of Literature

  • Introduction to Critical Review:
    • A critical review of literature goes beyond summarizing existing research; it involves evaluating, analyzing, and synthesizing literature to assess its strengths, weaknesses, and contributions to the research topic. In management research, a critical review is essential for identifying gaps, contradictions, and areas for further investigation.

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  • Process of Critical Review:
  1. Identify Key Themes and Debates:
    • Begin by identifying key themes, theories, and debates within the literature relevant to the research topic. This involves analyzing the literature to discern recurring patterns, contrasting viewpoints, and areas of contention.

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  1. Evaluate Methodological Rigor:
    • Assess the methodological rigor of the studies included in the literature review. Evaluate the research designs, sampling techniques, data collection methods, and analytical approaches employed in each study. Consider the strengths and limitations of these methodologies in addressing the research question.

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  1. Assess Theoretical Frameworks:
    • Critically evaluate the theoretical frameworks used in the literature. Examine the conceptual foundations, assumptions, and logical coherence of the theories presented. Consider how well these theories explain the phenomena under investigation and their relevance to the research context.

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  1. Compare and Contrast Findings:
    • Compare and contrast the findings of different studies to identify consistencies, discrepancies, or divergent perspectives. Look for patterns or trends across studies and consider alternative explanations for observed phenomena.

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  1. Identify Strengths and Weaknesses:
    • Identify the strengths and weaknesses of individual studies and the overall body of literature. Consider factors such as sample size, data quality, research context, and potential biases. Assess the reliability, validity, and generalizability of findings.

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  1. Highlight Research Gaps and Future Directions:
    • Use the critical review to identify gaps, contradictions, or unresolved questions in the literature. Suggest areas for further research and propose methodological approaches or theoretical frameworks that could address these gaps. Consider the implications of filling these gaps for theory, practice, and policy.
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  • Conclusion:
    • A critical review of literature in management research involves identifying key themes, evaluating methodological rigor and theoretical frameworks, comparing findings, assessing strengths and weaknesses, and identifying research gaps. By conducting a rigorous and reflective critical review, researchers can contribute to advancing knowledge and understanding in their field.
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  4. EXPLORATION FOR PROBLEM IDENTIFICATION
  5. RECENT ADVANCES IN QUALITATIVE RESEARCH METHODS
  6. REPORT WRITING FOR QUALITATIVE RESEARCH
  7. AREA SPECIFIC: MARKETING
  8. ATTITUDE MEASUREMENT
  9. ADVERTISING RESEARCH
  10. APPLICABILITY OF QUALITATIVE RESEARCH IN MANAGEMENT
  11. COLLECTION OF DATA IN THE CONTEXT OF RESEARCH
  12. TABULATION AND ANALYSIS OF DATA IN THE CONTEXT OF RESEARCH
  13. MULTIVARIATE ANALYSIS: MULTIPLE REGRESSION
  14. SIMPLE LINEAR REGRESSION
  15. INTERDEPENDENCE ANALYSIS
  16. PRACTICAL: APPLICATION OF STATISTICAL SOFTWARE PACKAGES FOR TABULATION AND ANALYSIS OF DATA
  17. PRACTICAL: PREPARATION OF RESEARCH PROPOSAL
  18. RESEARCH PROBLEM IDENTIFICATION
  19. QUANTIFICATION AND MEASUREMENT
  20. DATA AND INFORMATION IN THE CONTEXT OF RESEARCH
  21. DIFFERENT SCALES IN RESEARCH
  22. APPLICABILITY OF SPECIFIC RESEARCH DESIGNS
  23. SAMPLING DESIGN IN MANAGEMENT RESEARCH
  24. SCALING IN MANAGEMENT RESEARCH
  25. ANALYTICAL DESIGN IN MANAGEMENT RESEARCH
  26. WRITING RESEARCH REPORT -PRESENTATION OF RESEARCH REPORT
  27. DEFINING RESEARCH
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  30. REVIEW OF LITERATURE – IMPORTANCE OF LITERATURE SURVEY
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Category: Ph.D. COURSEWORK - MANAGEMENT
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