REVIEW OF LITERATURE – IMPORTANCE OF LITERATURE SURVEY

Q: What is the importance of literature survey in management research?

A: Significance of Literature Survey in Management Research

  • Understanding Literature Survey:
    • A literature survey involves systematically reviewing existing research, scholarly articles, books, and other relevant sources related to a specific topic or research question. In management research, conducting a thorough literature survey is fundamental to the research process.

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  • Importance of Literature Survey:
  1. Contextual Understanding:
    • A literature survey provides researchers with a comprehensive understanding of the existing body of knowledge and research findings relevant to their area of study. It helps researchers situate their own research within the broader context of existing theories, debates, and empirical evidence.

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  1. Identification of Research Gaps:
    • By reviewing the literature, researchers can identify gaps, inconsistencies, or unanswered questions in the existing body of knowledge. This process enables researchers to pinpoint areas where new research can contribute novel insights, theories, or empirical findings.

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  1. Formulation of Research Objectives:
    • Literature survey informs the formulation of research objectives by highlighting the key research questions, issues, or problems that need to be addressed. It helps researchers refine their research focus and develop clear and relevant research objectives aligned with existing knowledge gaps.

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  1. Methodological Guidance:
    • Literature survey provides methodological guidance by identifying and evaluating research methodologies, approaches, and techniques used in previous studies. Researchers can learn from the strengths and limitations of existing methodologies to design robust research methods for their own study.

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  1. Validation of Findings:
    • Conducting a literature survey allows researchers to validate their findings by comparing them with existing research findings and theories. It enables researchers to assess the consistency and reliability of their results in relation to previous studies, enhancing the credibility and trustworthiness of their research outcomes.

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  1. Theory Development and Synthesis:
    • Literature survey contributes to theory development and synthesis by synthesizing diverse perspectives, theories, and empirical evidence from existing research. It facilitates the integration of different theoretical frameworks and empirical findings to develop more comprehensive and robust theoretical models.
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  • Conclusion:
    • In summary, literature survey is a critical component of management research, providing researchers with contextual understanding, identifying research gaps, guiding research objectives and methodologies, validating findings, and contributing to theory development. By conducting a thorough literature survey, researchers can ensure the rigor, relevance, and contribution of their research to the advancement of knowledge in management.
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